What Native Advertising Can Do For Your Digital Advertising Strategy
A few years ago, it was enough for marketers to simply have an active account on the social media platform du jour. Today, however, social media use and other forms of digital advertising must offer...
View ArticleWhat Brand Identity Is and Why You Need It
In the global marketplace, it isn’t enough to just have a logo and a website. For a business to succeed, they need to build their brand identity. A brand identity is the way that your business sets...
View Article4 Branding Mistakes Businesses Make
Branding is vital to the success of any business—whether it’s a big corporation or a local mom and pop store. People need to associate company or product with core values and tenets in order to form...
View ArticleHow to incorporate authenticity into your brand identity
Authenticity. Yes, it’s a buzzword these days but also an opportunity we see in brands of all sizes and industries. With the proliferation of new digital channels and consumer demand for transparency,...
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